Words to Searchability

We know that a great website no one sees is like a brochure in a closet. One of the best ways to generate online business is through Search Engine Optimization.

My team writes compelling marketing messages as content, and we optimize copy as we go, focusing it on what people are searching.

This is the opposite of what most marketers and designers are doing today. To try to optimize something AFTER it’s finished neglects marketable business opportunities.

Additionally, we look at how the code is written on your website. There are methods and practices that make your website easier for search engine’s like Google to find you and figure out how you might be of value to someone looking for your service.

This is not pay per click advertising. This is effective, organic searchability.

Did you know that you can use keywords too much? If you overuse your ideal keyword, Google will think that you’re not legit, and it will lower your standing. We can keep that from happening. The software we run will check to see that you have enough of your keywords, but not too many.

Once your web copy and layout are established, we raise your online profile by registering your site layout with the search engines, making sure you have appropriate links, and getting you literally on the map.

Because we are always considering your visual reputation, we can have our designer look over things, work with your logo to develop a color palette and header. Generally we don’t recommend flashy graphics that take a long time to load. Why? Because some people are on older, slower computer models. And they might be potential customers. You still want them to read your site.

What don’t we do? We don’t hijack your website. You will retain all passwords, ownership and access. If at some point you would like to move this function in-house, you can.

But with The Marketing Guru team, you can expect good customer service and prompt attention to your web changes.

Another great feature of the way we do business is that we can help you to monetize your website. This isn’t just having ecommerce available, but also offering books for sale via links and Google ads.

See some of our recent content work at ProvenBackPainRelief.com. Dr. John Thomas, D.C. at Allied Healthcare Clinics, averages one new patient a week from his search engine optimized website.

If you would like an analysis of your current website, or you’d like to do it right the first time, call The Marketing Guru, Ellie White-Stevens at 770-301-8706.